In the 1960s, "private key" clubs would be created by Hefner, and these clubs would be racially diverse, in a time where the scent of segregation was still lingering heavy in the air. Also during the civil rights movement in 1966, Hefner sent Alex Haley to interview George Lincoln Rockwell, much to Rockwell's surprise because Haley was black. Rockwell had founded the American Nazi Party and would be later described by some as the "American Hitler". Rockwell agreed to meet with Haley only after gaining assurance from the Playboy writer that he was not Jewish, although Rockwell kept a handgun on the table throughout the interview. The interview was recreated in Roots: The Next Generations in 1979, with James Earl Jones as Haley and Marlon Brando as Rockwell; Brando won a Primetime Emmy Award for his portrayal of Rockwell. Haley had also interviewed Malcolm X in 1963 and Martin Luther King Jr. in 1966 for the newly established 1962 "playboy interview"; all three interviewees would be assassinated by 1968.