In January 1978, Bruce Campbell was a college dropout who had just quit his job as a taxicab driver. Sam Raimi was studying literature at Michigan State University with Robert Tapert, who was finishing his economics degree. While putting the finishing touches on It's Murder!, Tapert suggested doing a feature-length film to Raimi. Raimi felt it impossible, stating that they could never acquire the funding. Campbell declared: "I could always move back home. " Tapert feared a career in fisheries/wildlife while Raimi was afraid that he would have to go back to work at his dad's home furnishing store. These were the practical reasons that convinced the three to put forth a feature-length film. The three were big fans of the comedy genre, but they decided not to produce a comedy as they felt "a feature-length yuck fest just didn't compute". A well-noted scene from It's Murder moved Raimi to write the short film Clockwork. The three felt the end result was very effective and represented a new direction that their films could take, that of a semi-successful horror film.