After Badrinath, Arjun appeared in the film Julayi, an action comedy that released in 2012. Arjun played the role of Ravindra Narayan, a street-smart yet spoilt brat whose life takes a drastic turn after he becomes the witness of a huge bank robbery. The Times of India wrote: "Allu Arjun puts in a confident performance as the loveable rogue. It's a role that is right up his alley and he carries it off with a characteristic panache. He lights up the screen with his dancing in particular, pulling off some pretty challenging dance moves. " He was nominated for the SIIMA Award for Best Actor. He later starred in Puri Jagannadh's action thriller Iddarammayilatho, playing the role of Sanju Reddy, a guitarist with a dark past. The Times of India wrote: "True to his tag of "stylish star", Allu Arjun looks trendier than ever before. His character of a guitarist, who is a street performer in Barcelona, was at its best sketchy, and looks completely different from his previous films. He once again proves that he is a good actor and probably because of the action director's meticulous planning, he makes perfect expressions in all the fight scenes. "